Social Media Traffic without Being Social? It can be done!
I mainly build websites, marketing campaigns, and social network presence for lawyers and law firms. I was surprised to find out that some of the largest and most successful firms spend next to nothing on online marketing.
Plenty of bloggers claim to have the secret elixir or magic solution to all your SEO problems.
The gimmick is that they want your email in exchange.
I’ll spare you the spam.
The easiest way to get more traffic to your website, blog, or webpage, is so simple that it’s often overlooked. In fact, there are even SEO companies I follow that don’t take advantage of this trick.
Before I tell you the secret, you should understand why social media is the way to go when it comes to driving more traffic to your website.
Google’s search engine algorithm weighs a number of factors when it comes to how they rank websites and webpages. It literally changes daily. So…
How can anyone stay on top of any constants or rules when they’re always changing?
The one thing about Google that hasn’t changed over the past decade is it highly-targeted purpose: to provide a faster and more informative web to people around the world, for free. While Google’s main market is advertising, it’s main purpose is the sharing of information.
So what kind of signals would a computer look for to gauge whether or not a particular resource (in this case, website link) is more valuable than another?
Social Media Backlinks & Bookmarks
You’ve likely heard of backlinks before. Backlinks are links to a web resource from another web resource. Back in the day, all backlinks were created equal. 1 million spam (machine-generated) backlinks to a website would hands-down provide better SEO than one backlink from a highly-ranked website.
But times they are-a-changin’!
Search engine algorithms now weigh the type of website sharing a particular link in that link’s value. In fact, too many low quality backlinks will hurt your web rankings. For example, getting one Wikipedia article to link back to your website today trumps getting 1,000 backlinks from an unpopular blog.
How Google Weighs Social Backlinks
Google weighs links from social networks higher than it does links from its own search results. That sounds crazy but makes perfect sense. Consider how your Google searches sometimes don’t yield fruitful results. From time-to-time, you don’t find what you’re looking for.
You’re less engaged with those website links.
But someone on Facebook or Twitter with a few hundred friends or followers can easily get a shared link hits just by sharing it to their profile. With the click of a button, hundreds of others can share the same thing. And so on and so forth. Think about how fast information is shared across the net. The culprit? Social media.