You may have heard of something called an SSL Certificate. SSL stands for Secure Sockets Layer, and it’s the standard security technology behind establishing encrypted links between web servers and browsers.
SSL certificates are small data files that digitally bind a cryptographic key to a given web domain on a server, assuring visitors that any communication between their computers and the website is transmitted securely.
You can always tell if you’re accessing a secured website by looking at the link in your web browser. Secured websites are accessed via links beginning with https versus the standard http:
On August 6th of 2014, Google’s webmaster central blog revealed that SSL has a positive effect on website rank.
There’s something even better than an SSL certificate. It’s called an EV (Extened Validation) SSL certificate. You’ve seen one before. These certificates show up as a green lock bar in your browser’s address bar. These certificates go several steps beyond standard SSL and require rigorous evaluation checks to confirm the authenticity and ownership of a website. While standard SSL assures a connection between your visitor browser and your website, EV SSL assures a secured connection between visitor browsers and your website whose identify has been verified.
Simply put, an EV SSL certificate assures that JoetheLawyer.com is actually owned and operated by Joe the Lawyer, and that data between visitor browser’s and Joe’s web server is transmitted securely.
Think about any website you trust. Those that rarely go offline. Those that you can ever remember getting hacked? Those websites almost always have an EV SSL certificate. Here are a few you’ve probably seen:
Part of our marketing angle is taking exhaustive measures to assures that no two websites we design look alike. Why? Because we know the best way to stand out from the crowd is to look different. For lawyers, the single-best use for EV SSL certificates is to stick out like a green thumb. Any measure that helps bind consumer trust to any entity in the legal profession is a net positive.