Problem: You heard that blogging was the ticket to more web traffic and could increase leads. You’ve put in the work but still don’t have the traffic.

I am so confused

It’s true that over 40{49e08ae446e06a957b76e0e44e8d0837316e79516cf60872be00d00cbe51f2b7} of law firms report getting cases through their blog posts. If you aren’t a part of the 40{49e08ae446e06a957b76e0e44e8d0837316e79516cf60872be00d00cbe51f2b7}, you’re probably making one or more of the following fatal mistakes on your firm’s blog.

Here are a few life-changing fixes to the most common lawyer blog problems.

Foe: Irrelevance.

Most law firm blogs lack content relevant to search queries. Search engines and visitors alike can see right through this approach. We’ve all seen blog titles like:

  • Reasons You Need a Personal Injury Lawyer
  • When To Call a Seattle Medical Malpractice Lawyer
  • Why You Should Never Trust the Insurance Companies

Who expects a personal injury lawyer to give honest advice about why anyone should hire a personal injury lawyer?

Fix: Eat Crow.

Before you publish a blog, ask yourself: “Would I read this?”