Martindale and Avvo say you’re awesome, but potential clients don’t seem to know as much.
It’s great to be rated well on Avvo and Martindale. The problem is the ubiquity of such ratings. See, just about any lawyer that’s settled (or defended) a case to a clients’ satisfaction will be rated well on these same platforms. These are lawyer-friendly environments, and your website visitors know as much.
How to Fix It:
When you’re getting ready to send out settlement checks, ask your clients to leave you a Google+ review. If you thought Google+ was dead, think again. These reviews directly affect your website’s rank. Google any city + attorney and you’ll surely find that the highest ranking sometimes don’t even have websites! By location and user rating alone, their firms can rank well.