Content Marketing for Lawyers
Great design isn’t all that’s important — content plays a large role in attracting visitors to your site and potential clients to your firm. Content marketing gives potential clients a positive impression of your firm, and works to attract them to your website in the first place.
Is your website content working for you or against you?
I used to dominate Google, now I can’t keep up!
Your content is the key player in your website’s SEO (Search Engine Optimization) strategy. Aside from referred leads, search engine traffic will account for the majority of traffic to your website. SEO tactics that worked just a few years ago are hurting lawyers today. Here’s why:
Lawyers landed directly in Google’s crosshairs by the notorious use of black hat SEO techniques (SEO techniques designed at cheating search engines to get a better rank).
That’s why of the 25 most expensive Google AdWord Keywords…
#19 is treatment
#14 is recovery
#10 is claim
#6 is lawyer
#4 is attorney
#1 is insurance
The Best Way to Outsmart Google’s Ever-Changing Algorithm
The single best way to outsmart Google’s ever-changing algorithm is to not even try. Trying to cheat the system may work temporarily, but given the constant efforts by major search engines to bring users more quality content, it definitely won’t last forever. Any tactic bestowing overnight SEO favor will result in said favor going as swiftly as it came. The best bet is getting a website built with quality content first.
Industry-leading info tech giants and search engines (Google, Yahoo!, Bing) have spent billions of dollars researching, developing, and testing semantics (that is, the intent behind any given search). Search engines are no longer strictly tracking keyword prevalence as a ranking factor. Now, their main concern is whether or not a webpage’s content answers the queries of the searchers.
Think of the first page of Google search results as a “must read” section in a library. There are 2 types of reader reactions that score toward getting your website’s pages featured here:
This source answered my question or solved my problem.
This author is legit. I’ll reach out to them for further insight.
Content Marketing is better described as Quality Content Generation
Surely you’ve seen lawyers with lousy websites ranking #1 on Google. You’ve probably also seen a lawyer with an awesome website ranked ranked poorly. What gives?
Search engines are looking for quality content, and sites that update their quality content regularly get an even bigger boost. Regular content updates for your website will help put your firm at the top of search results.
Your firm’s blog is a valuable piece of online real estate when it comes to helping searching engines find your firm. It’s the first place search engines look for new content. With our legal blogging services, we generate fresh, informative content that creates value for your visitors and increases the visibility of your firm’s site to search engines.
What We Write
We provide comprehensive copywriting services for all your firm’s online marketing needs. We assist your firm in generating content on topics that potential clients actually search for.
- Copywriting: We create effective copy for your website, social media profiles, and other online platforms.
- Lawyer Website Blogging: Keep your website updated with informative articles that provide value to your clients and enhance your site’s search engine visibility
- Lawyer Niche Websites: Is there a particular type of case that you take on all the time? We have helped lawyers with highly targeted niche clientele develop full websites just for specific types of cases/practice areas.